Five LinkedIn Strategies That Will Improve Your Career - New Gersy

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Five LinkedIn Strategies That Will Improve Your Career

As a job seeker (or a consultant), leveraging LinkedIn could be a viable way to boost your digital presence and build a personal brand.

While 5 strategies won’t suffice for a complete revamp, here are the top 5 categories that you can focus on.

1. Build an Outstanding Profile

LinkedIn provides a vast set of internal tools for building one’s profile. Make sure you fill out all areas and provide enough value in order to demonstrate your skills and qualifications in the best possible manner.

  • Use a specific headline that corresponds with your core skill.
  • Craft a genuine summary that outlines your top accomplishments and your main focus.
  • Update your skills, the job experience (in details), communities you participate with and certificates that you hold.
  • Use a trustworthy photo which showcases your best self. Apply that same photo to your other online accounts so that people can connect the dots.
  • Upload any SlideShare presentations or additional assets applicable to LinkedIn.

Browse a few profiles of industry leaders and influencers in your field. Leverage some of the best practices and adjust them for your profile.

2. Produce Regular Valuable Content

LinkedIn lets you publish regular posts (similarly to other social networks) and write articles (formerly their LinkedIn Pulse platform).

HubSpot suggests [1] posting once a day on LinkedIn around 10–11am.

With articles, it’s a bit tricky. Different influencers report various results regarding their success rates.

3. Proactively Interact and Grow Your Network

“Build it and they will come” sounds great in theory, but isn’t as efficient in practice.

Connect your emails and other social accounts and grow your existing network through peers using other mediums. Reach out to former colleagues of yours, fellow students, teachers, and people you’ve met at conferences.

Join LinkedIn groups and interact with people. Comment on discussions, share topics on your own feed, mention other team members. Most people would be sending invitations every now and then - and don’t be afraid to ask for a connection request after a couple of interactions.

Pro tip: There are certain groups including LION in their titles - which stands for “LinkedIn Open Networkers”. Those folks are actively networking with as many people as possible. This may increasingly grow your network over the next months and bring a solid volume of 2nd level connections.

4. Utilize Recommendations

LinkedIn supports both endorsements and recommendations [2]. Here’s the formal overview for each features:

A skill endorsement is a one-click way for your connections to endorse the skills listed on your profile. There is not an automatic way to request an endorsement and only skills already listed can be endorsed. A written recommendation isn't included with this feature. Learn more about skill endorsements.

A recommendation is a written statement of endorsement from a connection. You can request recommendations from your connections, as well as proactively recommend your connections. Learn more about recommendations.

Recommendations work better than job references as they are public and connected to a specific profile on LinkedIn. This is highly valuable and those may come from former colleagues, managers, teachers, or other peers that you have worked with.

5. Monitor Updates and News

All of that works flawlessly and you may soon start receiving regular job offers. But if you want to push it further, follow the top companies in your field that you are interested in.

Add some of their employees in your network as well. And join some relevant groups, too.

Ahmad Adnan Awriter and getting all news about technology

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