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Facebook's plan to throw humans at security, manipulation issue won't work, equates to indictment on AI progress




Facebook includes a pretend news and manipulation downside and you'll add computing to the list too since the corporate should double security-related head count simply to take care of trust and avoid being regulated.

Facebook's conceive to throw humans at security, manipulation issue will not work, equates to indictment on AI progress


The social network's third quarter statement was another stellar one as marketers flock to the platform. Marketers love Facebook. And why not? you'll tweak the hell out of sentiment, micro-target teams and pitch info additionally as merchandise. simply raise the Russians.


Facebook executives are hauled before Congress together with bigwigs from Google and Twitter to allow details on however the Russian government aimed to sow dissent sooner than the 2016 election. CEO Mark Zuckerberg addressed  Facebook's problems on a call with analysts.

After noting Facebook's first-ever quarter with $10 billion in revenue, he said:


But none of that matters if our services are used in a way that doesn't bring people closer together or the foundation of our society is undermined by foreign interference. I've expressed how upset I am that the Russians tried to use our tools to sow mistrust. We built these tools to help people connect and to bring us closer together, and they used them to try to undermine our values. What they did is wrong, and we are not going to stand for it.


Now for those who followed Facebook, you know that when we set our minds to something, we're going to do it. It may be harder than we realized up-front and may take longer and we won't be perfect, but we will get it done. We're bringing the same intensity to these security issues that we brought to any adversary or challenge that we have faced.

Zuckerberg went on to promise more transparency and a higher standard for ad disclosure.

For Facebook, the crisis is not as a result of Russians tinkering with election sentiment. The crisis for Facebook is trust. you're the merchandise. 

If you do not trust Facebook's info you will not interact the maximum amount. Facebook desires you to pass on info. the actual fact that there's shock -- shock I tell you -- over however Facebook will be accustomed manipulate the lots is sort of funny.

 After all, those tools ar an equivalent reason marketers ar supplying Facebook's monetary dominance over the ad business (with Google of course).


But this rant is not associate indictment of social media lemmings or Facebook's controls or approach to ads. 

The Facebook phone call -- associated Zuckerberg's resolution to double count on security and throw humans at the faux news and trust issue -- is admittedly an indictment on its AI superior skill. Facebook merely does not have the tools or AI engineering to automatise its answer of its mess.


Edison Investment analysis analyst Richard Windsor calculable that fifty p.c to sixty p.c of Facebook workers are performing at non-revenue generating positions. Rivals will not have to be compelled to add humans as a result of they need higher AI, aforesaid Windsor.

"There will be no need for a corresponding increase of headcount at Google, Baidu, Yandex, Microsoft, Amazon or Apple to deal with these problems as these companies are much better positioned to create a solution using AI," said Windsor. "It seems that whenever Facebook attempts to automate anything, it inevitably goes awry resulting in the need for more humans to fix the problem. Furthermore, humans are ill suited to solve these kinds of problems as it takes far too long to find and remove the relevant content. This process has to be automated to be effective and as a result, Facebook's costs are going to rise and the problem is unlikely to be solved."

Zuckerberg said:

This is part of a much bigger focus on protecting the security and integrity of our platform and the safety of our community. It goes beyond elections, and it means strengthening all of our systems to prevent abuse and harmful content.


We're doing a lot here with investments both in people and technology. Some of this is focused on finding bad actors and bad behavior. Some is focused on removing false news, hate speech, bullying and other problematic content that we don't want in our community. We already have about 10,000 people working on safety and security, and we're planning to double that to 20,000 in the next year to better enforce our community standards and review ads.
In many places, we're doubling or more our engineering efforts focused on security.

And we're also building new AI to detect bad content and bad actors just like we've done with terrorist propaganda. I am dead serious about this. And the reason I'm talking about this on our earnings call is that I've directed our teams to invest so much in security on top of the other investments we're making that it will significantly impact our profitability going forward.

And I wanted our investors to hear that directly from me. I believe this will make our society stronger and, in doing so, will be good for all of us over the long term. But I want to be clear about what our priority is: protecting our community is more important than maximizing our profit.


Research and development spending will rise to combat fraud too, said Zuckerberg.
Zuckerberg said:
Let me be clear on this that people do not want false news or hate speech or bullying or any of the bad content that we're talking about. 
So to the extent that we can eradicate that from the platform, that will create a better product, which will also create a stronger long-term community and better business as well.


So the reason why we haven't been able to get these things to the level that we want today is not because we somehow want them on the platform; it's that it's a really hard problem.


 And we're going to invest both in people and technology because we think that both are really important parts of the solution here to go after all different parts of these problems. And that was what I tried to stress earlier on. 
We're going from 10,000 people working on safety and security to more than doubling that to 20,000.

We're building -- we're doubling, in some cases, more our engineering teams focused on security. We're building AI to go after more different areas of harmful content and finding fake accounts and other bad actors in the system. 
And I expect that all of these things will make our product better over the long term, but we will incur the expenses a lot sooner as we ramp up these efforts.

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