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The iPad is on life support


The iPad is on life support

Apple CEO Tim Cook says that he remains "bullish," but the numbers suggest that this is little more than putting a brave face on things.
The issue confronting the iPad is that it's past its pinnacle. Actually, "crest iPad" was three years prior, when in 1Q 14 Apple sold 26 million iPads. 

It's been downhill from that point, with little blips of expanded enthusiasm around the occasion time frame. 

Contrasting the last quarter with "pinnacle iPad" three years back, iPad deals have split. 

This is what deals resemble:

The iPad is on life support
iPad quarterly sales
Apple should be worried about that. Why? Because the chart should be all too familiar to the company. Here are quarterly sales of another Apple product that once seemed unstoppable but is now pretty much forgotten - the iPod.
The iPad is on life support
iPod quarterly sales
See the similarities? You should. But in fact, the iPad's trajectory is worse than that of the iPod. While iPod sales never got as high that that of the iPad - it hit a peak of 22.7 million in 1Q 09 - it took the iPod four years (or 16 quarters) before sales halved.
The iPad has reached that point in three years.


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