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Samsung-Apple smartphone battle heats up, as Huawei narrows in


Samsung-Apple cell phone fight warms up, as Huawei limits in

Apple beat the worldwide cell phone advertise in the final quarter of 2016, which saw the "nearest ever" hole between the iPhone creator and its Korean rival, Samsung. 

About 432 million cell phone units were sold worldwide in the quarter, up 7 percent year-on-year, as indicated by the most recent market figures from Gartner. This pushed add up to deals in 2016 to just about 1.5 billion units, up 5 percent from the earlier year.



Samsung saw its business drop 8 percent for the final quarter, timing a moment back to back quarterly plunge and pushing its share around 2.9 percent year-on-year, said Gartner's examination chief Anshul Gupta. 

He noticed that the Korean cell phone producer's turn to suspend offers of the Galaxy Note 7 remaining a crevice in its extensive screen telephone territory, dragging down general offers of its cell phone portfolio. 

Samsung additionally confronted expanding rivalry in the mid-level and passage level cell phone sections from Huawei, Oppo, BBK, and Gionee- - all of which saw expanded deals each quarter a year ago, Gupta included. 

With Samsung's position debilitated, Apple could move ahead to expect shaft position in the final quarter. This denoted the first run through in eight quarters that the iPhone producer had driven the worldwide market, the Gartner examiner stated, yet it held a tight lead of only 256,000 units in front of Samsung. 

Gupta stated: "The last time Apple was in the main position was in the final quarter of 2014, when its deals were driven by its first historically speaking vast screen iPhone 6 and 6 Plus. This time it accomplished it because of solid offers of its leader telephones, the iPhone 7 and iPhone 7 Plus. 


"It additionally profit by the debilitated interest for Samsung's cell phones in develop markets, for example, North America and Western Europe, and in some develop showcases in Asia, for example, Australia and South Korea," he said. 

In spite of its Note 7 hardships and Apple's quarter surge, Samsung still drove the worldwide cell phone advertise in 2016 with a 20.5 percent piece of the pie, in front of Apple's 14.4 percent. Both sellers saw their pieces of the pie drop for the year contrasted with 2015, where Samsung drove with 22.5 percent while Apple had 15.9 percent. 

Samsung pushed 306.45 million units in 2016, while Apple sold 216.06 million units. 

The year demonstrated stellar for China's cell phone merchants, which saw their share climb 7 percent for the final quarter- - with Huawei, Oppo, and BBK representing 21.3 percent of worldwide deals. This was a 7.3 percent move from the earlier year. 

Gupta indicated the "great planning" of  Huawei's Mate 9, which was revealed amid the quarter and inside a time of Samsung's choice to end the Note 7, propping the cell phone as an option. It contracted the crevice between the Chinese seller and Samsung to a distinction of 36 million units, contrasted with more than 50 million units in the final quarter of 2015. 

Huawei delivered 132.82 million units in 2016. He included that Mate 9 with Alexa, anticipated that would deliver in the US advertise in the principal quarter of 2017, would help Huawei additionally diminish the hole with Samsung.

Another Chinese smartphone maker, Oppo, was able to maintain its leading position in its domestic market with its portfolio of "high-performance, front-facing camera, and fast-charging smartphones", Gartner said.
"BBK's focus on quality, design, and strong branding initiatives has positioned it as a strong mobile phone brand in China and India," the research firm said. "BBK continued its hold on the No. 2 position in China and was marginally ahead of Huawei during the fourth quarter of 2016."
It added that BBK saw strong growth in India, where its sales climbed 278 percent in quarter and more than 363 percent in 2016. This helped push its global market position to fifth.
Gartner said major Chinese brands such as Huawei, ZTEXiaomi, and Lenovo were expanding into markets outside China, where they would "continue to disrupt the top smartphone players in 2017".
Gupta added: "Samsung needs to successfully launch the next Galaxy flagship phone in order to continue the momentum Galaxy S7 generated, and win back lost customers by launching a new large screen and stylus-equipped smartphone."
For the year, Google's Android grew its lead to account for 82 percent of the total OS market in fourth-quarter 2016. For the year, its market share climbed 3.2 percent to hit 84.8 percent, making it the only mobile platform to see yearly growth.
Gupta said Google's Pixel smartphone and the re-entry of Nokia--via HMD--would drive further competition in the premium and mid-tier market segments, respectively.

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